Communicating through the cloud

In today’s digital age, most businesses rely on the internet to make transactions locally and internationally. Unlike how it was back in the day when a traditional analog phone call would have sufficed, the rapid pace of development calls for a system fast and reliable enough to keep up. That’s where VOIP comes in.

What is VOIP?

The easiest definition for the concept of voice over internet protocol (VOIP) would be that it is the technology to make and receive phone calls over a broadband connection rather than a traditional wired phone line. A more in-depth look entails having to understand how to leverage the following: a formerly-military protocol, the rules of the internet as proposed and managed by the Internet Engineering Task Force (IETF), and open source programs like Asterisk.

Though the technology itself is not new, it certainly isn’t outdated. In Southeast Asia alone, there are thousands of companies relying on this technology to bridge the gap between consumers and businesses.

Who is it for?

A clear and more popular example of VOIP is Skype and Zoom. While most consumers who use these platforms do so without having to pay for their usage, there are many commercial clients who do. These businesses serve a clientele that might not be on their time zone, which entails having to make long-distance calls on the regular. On top of that, a well-managed IP system allows said businesses to maintain a professional and scalable communication platform which is essential to their success.

Communicating through the cloud

Why invest in VOIP?

The advantages of a secure and reliable method of connecting may not appeal to the everyday user, but businesses with a bigger scope of operation (i.e. call centers) may find this service essential. These features, on top of being a more cost-effective measure compared to paying for international fees and monthly phone bill maintenance, make the notion of jumping on an IP-based architecture more feasible. It’s generally known that calls made on a VOIP system are 60%-90% cheaper than those on Public Switched Telephone Networks (PSTN).

When is the right time to invest in VOIP?

  • Are you currently handling a progressively-overwhelming number of calls?
  • Are you looking to expand your scope of business sometime in the near future?
  • Do you want to build a systematic and categorized communication system that is cost-effective and reliable?


The advent of the internet has definitely opened the doors for businesses to take their operation worldwide. The more we head towards that inevitable future where everything goes digital, the need to adapt to the protocols available to us goes up too. The beauty of VOIP is not just in its seeming simplicity, it’s also in its potential to make everything easier for both consumers and providers. The promise of reliable and cost-effective communication is something you just might need to take your business to the next level!

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